The first thing you'll notice about the Sustain lure range is the sensational overall look. The satin black blank, with flashes of silver and gold, finished off with anodized metal trim matches the reel of the same name, and screams class in an understated way. But there's so much more to this high performance range than just good looks.

For a start, Sustain offers versatility. Irrespective of which model you choose, you'll be amazed how you can swap fishing styles with ease. With a huge range of extra-fast and moderate-fast Spinning models to choose from.

The High Modulus Full Carbon blank of the Sustain also benefits from Spiral X technology. This helps overcome blank twist and increases rod strength, whilst keeping the weight low. The result is improved casting accuracy, more power transmission, increased lure control, and improved fish-playing performance. How's that for versatility?

No matter if you fish in freshwater or in-shore saltwater, from monster pike to small lightweight saltwater rock fish, there’s a model in the range to suit you. All rods are fitted with Fuji K-type Alconite guides and Shimano Ci4+ reel seats which reinforce the quality and effort put into the design of this stunning range.

The models with extra-fast actions cast superbly and have sensitive tips combined with a powerful middle, making them perfect for both long range hard baits for pike or bass and also jigs and soft baits for zander and perch. The models with moderate-fast actions are more suited to crankbait fishing, are a little easier to cast when using smaller lures and benefit from a semi-parabolic playing action that will give you the confidence to pile on the pressure when required.

Shimano Sustain Fishing Rod Features

• Improved ergonomic and lightweight Ci4+ reel seat for the best comfort and grip during fishing action.
• Spiral X construction consists of three layers: a blank made of vertical fibres, an inner layer, and an outer layer both comprised of carbon tape that tightly winds the blank diagonally in opposite directions. By using this carbon tape in place of a conventional horizontal fibre sheet, Spiral X achieves enhanced torsional rigidity without adding extra weight. This in turn facilitates instant power transmission for precise casting and fighting fish. Through its exclusive lightweight structure, Shimano’s Spiral X construction enhances anglers’ “catching power.”
• The satin black blank, with flashes of silver and gold, finished off with anodized metal trim matches the reel of the same name, and screams class in an understated way.